Understanding the Voda Cleaning and Restoration franchise
The Voda Cleaning and Restoration franchise brings together two related service lines: cleaning, which tends to create steady activity in a local market, and restoration, which is often associated with higher complexity and insurance involvement. In this interview, Dustin Kosterow, Director of Franchise Development at Voda, explains how the system is structured, how owners are supported, and how technology fits into the model.
What Voda does
Voda serves both residential and commercial customers. The cleaning side covers services such as floors, tile, grout, air ducts, dryer vents, and carpets. These services help create ongoing touchpoints with customers and build relationships in the community.
Restoration work enters the picture when water or damage events occur. Because many restoration jobs involve insurance carriers, Voda uses a structured documentation process to support that workflow. The combination of cleaning and restoration gives owners a broader service mix to offer within their territory.
Why someone considers Voda
The restoration category includes many local and national providers. The Voda Cleaning and Restoration franchise positions itself by blending routine cleaning with restoration and by using tools such as LIDAR based imaging to streamline job documentation. This technology is designed to help technicians capture consistent information during a restoration project and reduce manual steps in the process.
The company has expanded its system in recent years. Candidates exploring the brand typically examine how Voda supports owners, how the model is organized, and how the service mix fits within their local market.
Who succeeds in this system
Voda owners do not perform cleaning or restoration work themselves. The role is centered on hiring technicians, managing a local team, and creating visibility in the community.
Dustin describes the ideal profile as someone who is comfortable engaging with people and explaining what the business offers. This often includes attending local events, meeting other business owners, and building relationships. For candidates who are less experienced with networking, the company provides guidance on how to approach these activities. The system includes owners with a variety of professional backgrounds, including women owners and husband and wife teams.
Ownership structure
The model is not built around a single operator truck format. Voda provides a structure for hiring, onboarding, and training technicians through its talent scale program. Owners can launch while maintaining an existing career or gradually move into the business as it grows. Early involvement is important, especially while the team is being built and local awareness is developing.
Territory and market strategy
Territories are designed to allow room for development. Voda continues to make new areas available as states approve registration.
Seeing other cleaning and restoration companies in a market does not necessarily indicate a lack of opportunity. In this category, it often reflects routine demand for both cleaning and damage related services. Candidates typically research local conditions, customer needs, and the competitive landscape to understand how the model fits where they live.
Marketing support is a core part of Voda’s system. Lead generation begins as owners complete training, providing structure during the early stages of operation.
Resilience factors
The mix of cleaning and restoration gives owners a range of service types. Cleaning supports recurring activity. Restoration addresses events that require more specialized work and may involve insurance documentation.
The company uses digital tools to help technicians capture measurements, outline job needs, and prepare information for insurance carriers. This process aims to reduce manual back and forth and support consistency across projects.
Investment and growth
The most recent Franchise Disclosure Document lists an estimated initial investment range of approximately 200,000 to 350,000. Actual costs depend on territory, equipment, staffing, and other local factors.
Some franchisees start with one territory, while others secure multiple territories through development agreements. The system includes owners who returned later to acquire additional areas. Candidates often explore these decisions during validation to understand how owners approach growth.
Training and support
Training begins with an online preparation program followed by a week of hands on instruction in Madison, Wisconsin. After launch, owners work with a dedicated success coach. These coaches support owners with topics such as job setup, KPIs, and operational planning. Voda also hosts regional meetups and on site visits to reinforce ongoing learning within the system.
Why Voda appeals to owners
Candidates often look at the Voda Cleaning and Restoration franchise because of its blend of cleaning and restoration services, its operational structure, and the support systems built around the model. The company recently passed its 100 franchisee milestone, placing it among the larger emerging brands in its category.
Final takeaway
If you are curious about the Voda Cleaning and Restoration franchise and want to explore whether it aligns with your goals, I’m glad to discuss it with you. An initial conversation can help you clarify what you want from business ownership and whether this model is worth a closer look.